LK Beauty Studio
A logotype for a beauty studio that had to feel gentle and feminine — without losing the confidence that makes a client trust you with their face.
LK Beauty Studio is a one-person beauty practice offering lash extensions, brow styling, makeup, and skin treatments. The brief was clear in feeling but hard to execute: delicate and feminine, but not soft to the point of looking amateur. The identity needed to instantly signal that this person knows what she's doing and cares deeply about the experience.
The logotype is built around a custom LK monogram — fluid script letterforms that carry sensuality and refinement, balanced by the clean serif structure of the wordmark beneath. The contrast between the flowing symbol and the disciplined type is intentional: it's the same tension the brief described — warmth and professionalism in one. Applied across stickers, business cards, shopping bags, and packaging, the identity needed to hold its elegance at every scale.
Logotype, monogram symbol, and print collateral in production — business cards, stickers, shopping bags in two colourways, and branded packaging. The identity lives on physical materials used daily with every client.
